Ingenuity in an Ever-Changing Marketplace

“Sustainable development requires human ingenuity. People are the most important resource.”

Dan Shechtman, Nobel Prize Winner

 Mitchell Aircraft is committed to investing in ways that help it keep pace with the constantly changing marketplace. One of the most important ways to keep this competitive edge is through ingenuity, which when combined with the proper infrastructure, helps its customers stay on top of the developments within the supply chain.

Though we are used to innovation as the buzzword for success, today business needs to differentiate between innovation and ingenuity. No, these two words are not synonyms. Innovation is the journey from the problem to the solution and ingenuity is the capability of getting from the problem to the solution faster! It is about that surprising process that connects the dots in an unexpected way, delivering social value as well as economic gain.

Ingenuity is the process of applying ideas, old or new, to solve problems or meet challenges. It is the process of figuring out the “how to”. It is the pioneering spirit of finding ways to overcome natural obstacles for tomorrow’s solutions, thus adding new vitality, new prospects and new horizons. Mitchell Aircraft sustains its place in the aviation aftermarket not because it has a great story of innovation, but because it encourages and rewards human ingenuity. It’s our people who make the difference.

In the 16^th century, Leonardo Da Vinci’s designs for a flying machine were too heavy for practical flight; however, his innovation set forth the challenge to create a device that would allow humans to fly. With the end in mind, to coin a phrase from Stephen Covey, 400 years later, Wilber and Orville Wright piloted the first powered airplane 20 feet above the earth, covering 120 feet and lasting just 12 seconds. Knowing the future of travel was in the air and knowing the answer was a flying machine, ingenuity sent the Wright Brothers creation by ushering air travel and connecting the world.

With the competitive nature of business today, the one’s with staying power are the ones who create a new recipes that add that spice of ingenuity to the process of innovative thinking. Mitchell Aircraft is all about that spice, understanding that to keep its competitive edge, it must go beyond the new idea and use its energy to find a better way to reach that goal, one that serves not only the bottom line of profits but also adds to the social welfare of the community.

Come aboard and enjoy the ride!