There is no doubt that the efficacies of our business has rapidly changed and continues to do so daily.
Whether an airline is analyzing an upcoming provisioning list, buying replacement inventory or simply filling daily requirements, its ability to access hundreds of suppliers to meet those need is now just a click of a button away. Email, ILS Mart, web site portals, on-line price catalogs, contract pricing models to name a few; all have enabled lighting fast provisioning and sourcing of materials.
As a global aftermarket distributor and parts supplier to the commercial and military industry for the past 30 years, we have lived the culture change. And as demands for increased efficacies in supply chain management continue to grow, our ability to adapt and meet those needs is critical.
It is crucial to embrace and invest in new technologies to survive in today’s business world.
Over the years we have invested heavily in our information and technologies operations. And because we have, Mitchell Aircraft’s ability to service and support our customers in this fast paced business climate is second to none.
A negative aspect of this automated business culture is the dehumanization of the sales process. As a sales and service organization Mitchell Aircraft has always prided itself on the relationships that we have with our customers and our ability to service our customers though those relationships.
It is simply the foundation of what drives our business.
We remind ourselves daily to reach out to our customers to strengthen and reinforce the relationships that we have, as well as cultivate and build new ones. “Pick up the phone “ is a mantra heard throughout the day, to remind us to be a “real person” behind an email.
There is no substitute for a face-to-face meeting or a real voice when it comes to supporting a customer.
It is very easy to lose touch and simply blend in in today’s world. Because of this, we go out of our way to be creative and not fall into this trap.
Recently, as a way of having some fun with our customers, we took advantage of the social aspect of the NCAA Men’s Basketball Tournament and put together a “Mitchell Madness” tournament bracket to share and interact with our customers.
Little things like this go a long way in putting the human touch back into the daily madness of the aircraft business.